When President Trump arrives in The Villages on Thursday to speak about Medicare at an invitation-only affair at the Sharon L. Morse Performing Arts Center, he will become the second sitting president to visit the community.
The first was President George W. Bush, who visited Florida’s Friendliest Hometown on Oct. 19, 2004, and spoke during a large rally in Lake Sumter Landing that was closely watched by a bevy of Secret Service agents and snipers on the rooftops of businesses surrounding Market Square.
Like Trump, Bush was in the midst of a re-election campaign when he came to The Villages. But unlike Bush, Trump’s visit will be with a much smaller audience and it’s being billed as an official White House visit instead of a campaign stop, even though he is scheduled to sign an executive order titled “Protecting Medicare from Socialist Destruction,” which clearly is a counter to many of his Democratic opponents who are pushing for universal Medicare with an expanded government role in the program.
A huge difference between the two visits is that Trump wasn’t supported by The Villages brass during his 2016 election campaign, while Bush enjoyed immense backing from late Villages Developer H. Gary Morse and his family. But that lack of support apparently didn’t come into play when a preferred guest list was submitted to the White House that included many Villages department heads and employees who didn’t support Trump but instead backed Jeb Bush and Marco Rubio early on in the 2016 campaign.
Bush, on the other hand, rolled into town in 2004 with the full support of Morse and his family members. In fact, Morse had earned “Ranger” status on Bush’s re-election donor list, which meant he had rounded up least $200,000 in contributions for the president – thousands of dollars of which came from Villages businesses, department heads and employees. And Morse personally had contributed $2,000 – the maximum that was allowed by an individual – to the campaign, but his influence in raising money was seen as invaluable and it clearly put The Villages on the map as the place GOP candidates made a point to visit during various elections.
Bush was accompanied by his brother, Jeb, who was serving as governor at the time and also had enjoyed immense support from Morse. In fact, Gov. Bush had served as the keynote speaker for the dedication of The Villages Charter Middle School in August 2001 and would play a key role in making it much easier for The Villages Regional Hospital to expand and serve as the keynote speaker at The Villages High School’s first graduation ceremony.
In 2004, Republicans outnumbered Democrats 2-1 in The Villages and the community provided the perfect photo op – the president addressing a large crowd of seniors, many of whom had served in the military. And the trip provided an opportunity to spend time with Morse and, no doubt, leave the community with a stack of large campaign contributions.
When Bush stepped to the podium on that October afternoon, he started off his speech by playing off of Florida’s Friendliest Hometown’s catchphrase, “It’s a beautiful day in The Villages.”
He quipped: “I told Jeb it’s always a beautiful day in The Villages.”
From that moment on, it was clear that Bush had the crowd and the VIP-stacked group behind him – local politicians, dignitaries, hand-picked conservative residents and Villages department heads and their families – in the palm of his hand.
“I am proud to be the first sitting president ever to have visited The Villages,” he said, while addressing the crowd of about 15,000 people packed into Market Square. “The other ones missed out on a lot.”
On Thursday, Trump also will find a large contingent of supporters waiting for him, as members of Villagers for Trump – a grassroots organization with more than 2,100 members that clearly has become the choice of area Republicans – have scrambled to secure tickets for event. Ten members are supposed to participate in a more intimate chat about Medicare with the president. And others are planning to stage a rally and parade outside The Sharon with Trump-themed golf carts to welcome the president’s motorcade when it arrives after Air Force One lands in Ocala earlier Thursday.
It will be a moment that Villagers for Trump Founder David Gee and his members have been waiting for after countless hours of golf cart rallies, flag-waving events and other activities to support the president.
“He is under a lot of attack and we stand with him as a large group that is growing,” Gee said in August, before Trump was forced to postpone his visit to the community following mass shootings in El Paso, Texas, and Dayton, Ohio.
Suzanne Zimmerman, who serves as communications chair for Villagers for Trump, agreed.
“We’re excited that President Trump has recognized he has a hotbed here of supporters on fire and energized who celebrate his accomplishments,” she said in August. “He makes our campaigning for him so easy when we can point to the promises he’s made and kept, in spite of all the slams and errors sent his way.”
